Case Study · Healthcare

One focused app for every case day.

A mobile-first Provider App for SmileMD's anesthesiologists, nurses, and paramedics — consolidating schedules, patient cases, and mileage into a single tool they can carry between clinics instead of six disconnected workflows.

Client
SmileMD
Role
Lead UX Designer
Year
2023
Team
Product · Tech · Clinical
Platform
Native iOS & Android
01 Problem & Goals

Clinicians were drowning in paperwork between patients.

Anesthesiologists, nurses, and paramedics were tracking schedules on paper, logging mileage manually, calling offices for case details, and hunting through spreadsheets just to confirm who they'd be working with that morning. The administrative tasks had grown faster than any one tool had kept up with — so clinicians were stitching six workflows together by memory.

The goal wasn't to build another dashboard. It was to give clinicians back the minutes they were losing to all the friction.

I need to know my schedule for the day.
Anesthesiologist
I need to track my mileage for reimbursement.
Traveling Nurse
I need to quickly see my patients' cases and information.
Anesthesiologist
I need to be able to clock in and out easily.
Paramedic
I need to know if my PTO was confirmed.
Provider
I need to know who I work with today.
Nurse
I need to quickly call one of my nurses.
Anesthesiologist
I need to be able to find the office address.
Traveling Provider
Goal 01
1 App
Collapse six disconnected workflows into a single mobile surface.
Goal 02
<3 taps
From app open to any primary task — schedule, case, clock, mileage.
Goal 03
Adoption
High voluntary adoption from traveling providers within the first quarter.
02 Research & Discovery

I shadowed the work before designing a single screen.

I took a human-centered, cross-functional approach — working directly with the providers, product owner, directors, and engineering to understand the the provider's day. Interviews and shadowing surfaced the hidden friction that never made it into a ticket: the scratch-paper mileage log, the second-phone-call for a forgotten address, the paperwork stacking up between cases that left end-of-day tasks daunting.

Provider Interviews

Anesthesiologists, nurses, and paramedics — mapping daily workflows, friction points, and workarounds.

Case-Day Shadowing

Observing providers between clinics — catching the taps, calls, and paper logs that no interview surfaces alone.

Stakeholder Workshops

Cross-functional alignment with product, engineering, clinical leadership, and operations on scope and constraints.

Empathy Mapping

Synthesizing what providers say, think, do, and feel — the frame that shaped every design decision after.

Journey Mapping

End-to-end case-day flows from pre-op pickup to post-op documentation — identifying moments of drop-off.

Usability Testing & Surveys

Iterative testing of prototypes with real providers; post-release surveys measured satisfaction and gaps.

/ Empathy Map · Synthesis

Says
  • "I need to know my schedule for the day."
  • "I need to track my mileage for reimbursement."
  • "I need to see my patients' cases and information."
  • "I need to be able to clock in and out easily."
Thinks
  • "Did my PTO request go through?"
  • "Who am I working with at this clinic?"
  • "How do I reach my nurse before the case starts?"
  • "What's the fastest route between locations today?"
Does
  • Manually tracks schedule and mileage on paper.
  • Searches through multiple sources for patient information.
  • Writes down start and end times for each case.
  • Calls the office to confirm time off and assignments.
Feels
  • Frustrated with the time spent on administrative tasks.
  • Overwhelmed managing multiple, disconnected tools.
  • Annoyed by long phone wait times to confirm details.
  • Relieved when a single efficient tool actually works.
03 Process · 3 Phases

Understand, explore, materialize.

A flexible three-phase loop I apply across product challenges — tuned here for a clinical audience where stakes and context-switching are high.

Phase 01

Understand

Empathize · Define
SAYS THINKS DOES FEELS
  • 1-on-1 interviews with providers across roles
  • Empathy mapping & journey mapping
  • Stakeholder alignment workshops
  • Problem statements and success criteria
Phase 02

Explore

Ideate · Prototype
  • Low-fi sketches for every primary task
  • Wireframes validating information hierarchy
  • High-fidelity prototypes using UXPin
  • Small-group usability testing for feedback loops
Phase 03

Materialize

Test · Implement
CASE · 08:30 Patient · 047 CLOCKED IN 07:42 MILEAGE · THIS WEEK 248 mi
  • Production-ready specs & design tokens
  • Engineering partnership through build
  • Post-launch satisfaction surveys
  • Iteration based on real-world clinical use

/ Provider App · Selected Screens

What we delivered — one tool for the whole case day.

A unified mobile surface for schedules, case details, mileage, and team contact — designed for one-handed use in transit and between cases.

04 Impact

Providers adopted it — and kept using it.

Post-release, the Provider App became the single tool providers reached for on a case day. Time on task dropped, provider satisfaction rose, and the work that used to happen in the margins — during drives, between cases, at the kitchen table — now happens in one place.

/ Adoption
3 / 3
Provider Roles Onboarded

High voluntary adoption across provider roles

Anesthesiologists, nurses, and paramedics each reported that the app improved their daily workflow — accessing the information they needed quickly and without hunting across systems.

/ Productivity
60% Drop in office calls — scheduling & staffing
~3 hrs Saved per week calculating mileage
6 → 1 Applications collapsed into one surface

Administrative time measurably reduced

Consolidating schedules, case details, and mileage tracking into a single surface cut the admin overhead of a case day — time that moved back to patient focus.

/ Experience
< 3 taps
To Any Primary Task — Goal Met

Clean, user-friendly layout praised by providers

The app received positive feedback for its clean design and ease of navigation — particularly the availability and case day flows, which users called out as the most immediate quality-of-life wins.

/ Outcome
4.6 / 5
Provider Satisfaction Post-Launch

A better workday for providers, a better day for patients

The goal was never a prettier tool — it was to give clinicians back the minutes the old workflows quietly stole. The Provider App delivered that outcome, and providers told us so.

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